BANNERLESS has been out a week! Remember, Kevin Hearne and I are appearing at the Barnes and Noble in Boulder tomorrow at 7 pm!
Movie trailers. Been thinking about them lately, again. I finally saw the trailer for Blade Runner 2049, the entirely unnecessary, 35 years after the original sequel. I avoided it when it was big on social media because I’m pretty much aghast that this even exists. So I saw it for the first time on the big screen, which is exactly the way to see it. It’s spectacular. Of course I want to see this movie.
I’m still suspicious of it, because I think the trailer is playing on nostalgia rather than story. It nails the aesthetic of the original, and we eat it up like candy. For me in particular, it’s the music — Vangelis’s Blade Runner score is one of the most iconic in movie history. Those resonate synthesizer chords — nothing else sounds like Blade Runner. So when those chords start in this new trailer, it’s a pure endorphin rush in the back of my brain. For me at least, that visceral “holy shit this is awesome!” response to the trailer is a lizard-brain adoration of the aesthetic. It depends on my nostalgia for the original. I discuss this in my review of Stranger Things as well — is it good, or are we just so happy to see something we love that we can’t tell the difference?
Then there’s the newly released trailer for A Wrinkle in Time, which is spectacular for a lot of reasons. SO MUCH COLOR. So much amazing cosplay to look forward to. I’ve watched it multiple times and cried every time for a lot of reasons — it’s so rich. First, the trailer has the scene that almost everyone who reads the book remembers vividly as a knife cut — the clone suburban neighborhood with the balls bouncing in perfect unison. This wins so much good will just from that scene alone: “Yes, the filmmakers know what they’re doing.” Another part of this everyone is talking about is the epic cover of “Sweet Dreams” accompanying it. Another piece of familiarity to draw people in. Skewed, this time, which tells you something about the movie. This song is probably not going to be in the final cut of the film — it’s there to pique our interest.
So much psychology goes into these things. It’s just fascinating.